The privacy and security of your information is very important to us. Whether you are booking a room or just a prospective client browsing our website (the “Site”) and looking at our property/services, we want you to trust that the information that you have provided to us is being properly managed and protected.
INFORMATION WE COLLECT
In your use of the Site, you may provide us with various information that personally identifies you. For example, we collect information from you when you make a booking through our reservation system or stay at the Hotel. We collect Personal Information about you when you interact with or utilize services offered on this Site, such as:
- Creating a profile with us;
- Making reservations, accommodation requests and payments;
- Joining the Preferred Hotels and Resorts;
- Creating and administering your iPrefer account;
- Consenting to marketing communications;
- Applying for a job;
- Submitting comments, reviews, or other user-generated content;
- Connecting or interacting with us through social networks (e.g., Facebook, Google+, Twitter); or
- Requesting customer or technical support.
Personal Information includes:
- Postal or billing address;
- E-mail address;
- Telephone or mobile number;
- Payment card information;
- Government identification (e.g., passport identification to verify traveler identities);
- Location via IP address;
- Device being used (for our mobile site);
- Cookies and similar technologies;
- Member hotel stay information;
- Your preferences regarding your member hotel stay (e.g. bed size, room view, etc.); and
- Other relevant data.
Even if you do not provide us with any Personal Information, we collect certain non-personal information about how you use our Site. This information cannot identify you and is used for statistical purposes only.
This information may be provided to us directly when you make a reservation through our reservation system, through our websites, directly at the hotel or through mobile applications. In some cases, we may receive this information from a third party, such as when you book through an online travel agency or hotel booking site.
INFORMATION WE GET FROM YOUR USE OF THE SITE
We also collect information from you when you browse the Site, use our mobile applications or participate in certain services at the Hotel, such as wireless internet services. In these instances, information such as your country information, internet protocol (“IP”) address, media access control address and other characteristics about your system or device may be automatically collected. This information may be collected for functional purposes as well as to improve your experience when using these services. This information may also be used for aggregated trend and statistical analysis, and for showing you more relevant advertisements and messages. Site usage may also provide us with other information including, without limitation, domain server, type of computer, and type of web browser and other relevant information about your online experience and use of the Site.
INFORMATION STORED ON YOUR COMPUTER (“COOKIES”)
When you visit this Site, the Hotel may store some information on your computer. This information will be in the form of a “cookie” or similar file and can help us maintain and improve this Site. A “cookie” is a small amount of data that is transferred to your browser by a Web server and can only be read by the server that gave it to you. It functions as your identification card, recording such things as Internet addresses, passwords, and preferences. When you visit the website again, the cookie allows that site to recognize your browser. It cannot be executed as code or deliver viruses. With most Internet browsers, you can erase “cookies” from your computer hard drive, block all “cookies,” or receive a warning before a “cookie” is stored. Please refer to your browser instructions to learn more about these functions.
HOW WE USE THIS INFORMATION
We use the information collected from you primarily to fulfill your hotel reservation. Prior to your stay, this may include sending your information to the Hotel or sending you pre-stay communications. Following your stay, we may also send you post-stay communications and satisfaction surveys to get feedback on your experience.
In some instances where we have your consent or where permitted under applicable law, we may send you marketing communications for products and services that we believe would be relevant for you. We also may use information related to your stay to display targeted advertisements on our websites or on third party websites or to send you more relevant messaging. Additionally, we use this information for purposes of aggregated trend and statistical analysis to evaluate and improve our products and services, plan new hotel and services and other market research.
WHO WE SHARE YOUR INFORMATION WITH
We will share your information with the Hotel you are staying at to fulfill your reservation. We may also share your information with third party service providers to provide services in relation to our business as well as to help us improve our products and services. For example, we might use a third party or a third party product for the purposes of market research and data analytics. In certain instances, subject to local consent requirements, third party service providers may also assist us with various marketing campaigns. We may also share your information with third parties to extend special offers about their own products and services to you. Any such parties will need to agree to comply with our privacy requirements before we provide them with information.
Aside from the purposes described above, we do not share your stay information with any other third parties unless we have your consent or under special circumstances, such as:
- when we believe in good faith that the disclosure is required by law or to protect the safety of hotel guests, employees, the public or Hotel property; or
- when disclosure is required to comply with a judicial proceeding, court order, subpoena, warrant or legal process
As the Hotel is affiliated with other rewards companies, the information that you provide us during the course of a reservation or through the provision of any other services may be transferred to any of our affiliated entities for the purposes of carrying out or facilitating these services.
LOCATION INFORMATION AND SERVICES
We may receive information about your location during the course of and for the purpose of providing you the services described above through your use of our websites and mobile applications. For example, if you are using our mobile applications and have consented to sharing your location information with us, this information might be collected through GPS or Bluetooth technologies to enable us to provide certain services to you such as customized offers and promotions. In addition to your use of our websites and mobile applications, we may also receive location information from wireless networks or cellular towers in proximity to your mobile device, through your internet protocol (“IP”) address or through your use of other services we provide at our hotels, such as wireless internet services. We may also have access to location information that you provide to us through your use of social media. Your location preferences can be set or modified at the device level or through modifying your settings with the relevant social media platform.
We may use various social media features such as the Facebook “Like” button on our websites and mobile applications. Certain information may be shared or otherwise provided to us through your use of these features in conjunction with our services and programs. Subject to your account and privacy settings, we may also be able to see information that you post when using these social media platforms whether or not you are using one of our services. In some instances, depending on the circumstances, we may contact you on these social media platforms. The information you post on social media sites as well as the controls surrounding these disclosures are governed by the respective policies of these third parties.
HOW WE SECURE YOUR INFORMATION
We are committed to protecting the confidentiality and security of the information that you provide to us. To do this, technical, physical and organizational security measures are put in place to protect against any unauthorized access, disclosure, damage or loss of your information. The collection, transmission and storage of information can never be guaranteed to be completely secure, however, we take steps to ensure that appropriate security safeguards are in place to protect your information.
MANAGING YOUR INFORMATION
Through the provision of the services described above, we and in some instances our third party partners and service providers, may communicate with you in relation to a reservation or to support any other services that we provide.
LINKS TO OTHER SITES
Our websites and applications may contain links to websites that are maintained and/or controlled by third parties. We make no representations or warranties with respect to such third-party websites. We encourage you to review the privacy policies of these third party websites as their privacy practices may differ from ours.
Our websites are not intended for children and we do not intentionally solicit or collect personal information from individuals under the age of 21 due to this being the required age to check-in at the Hotel. If we are notified or otherwise discover that a minor’s personal information has been improperly collected, we will take all commercially reasonable steps to delete that information.